You built your product to help people.
What happens when they don't use it?

Every user who drops off is a person your product didn't get to help. That is not a metrics problem. It is a mission problem. And in almost every case, it is the path — not the product — that is broken.

Two weeks. Fully async. You finish with a clear map of where adoption breaks and the first thing to fix.

Founding-client rate: $7,500 · 3 spots remaining

Two people working together at a wooden table.

Every user who drops off is a person your product didn't get to help.

That's not just a metrics problem. It's a mission problem — and it's solvable.

We work with SaaS companies built for good.

If your product exists to make a real difference — in health, education, the environment, community, financial access, or human potential — low adoption is a mission problem worth solving.

Mental Health & Wellness
Education Technology
Environmental & Sustainability
Healthcare Access
Financial Inclusion
Nonprofit & Community
Accessibility
Science & Research Tools

This is for you if…

  • Your product exists to help people in a meaningful way
  • You have users signing up, but too few reach first value
  • You suspect the path — not the product — is the problem
  • You want clarity, not a 12-week engagement

This isn't the right fit if…

  • You want a marketing or growth audit
  • You want someone on-call inside Slack every day
  • You want validation, not honest findings
  • Your product doesn't yet have real users to study
The Five Patterns

You'll probably recognize at least one.

Across hundreds of adoption breakdowns, the same shapes keep showing up. Naming them is the first step to fixing them.

Pattern 01

The Cliff

Users hit a moment where the next step isn't obvious — and stop.

Pattern 02

The Slow Fade

Engagement drifts away quietly, without a single visible break.

Pattern 03

The Expertise Gap

Your product assumes knowledge your users don't yet have.

Pattern 04

The Value Delay

The payoff lives too far past the work required to reach it.

Pattern 05

The Invisible Win

Users succeed but never feel it — so the habit never forms.

The Five Layers

How the system knows where to look.

Adoption breaks at one of five layers. The diagnostic tests each one in order, so the root cause is named — not guessed at.

  1. Layer 1ClarityUsers don't understand what to do or why it matters.
  2. Layer 2ConfidenceUsers understand, but don't trust themselves to act.
  3. Layer 3RelevanceThe next step doesn't feel like it belongs to them.
  4. Layer 4MomentumProgress stalls before a habit forms.
  5. Layer 5EnvironmentThe surrounding context quietly works against adoption.
The Methodology

The Clarity Lens™

The Clarity Lens™ scores your activation path across five dimensions and produces a single Drop-Off Risk Score — a trackable number you can move over time.

Same lens. Same scoring. Every engagement. That's what makes this a product, not opinions.

Five dimensions

  • Clarity of next step
  • Confidence to act
  • Relevance to user goal
  • Momentum across the funnel
  • Environmental support
Drop-Off Risk Score0.0 – 5.0

High risk → at risk → healthy

An open notebook with a hand-drawn user journey map on a warm wooden desk

How the two weeks run.

The system does the mapping. Kirsten does the judgment. You receive one clear plan.

Week 1 · The system maps your world
  • Your onboarding flows and activation materials
  • Your workflows and internal SOPs
  • A short survey with your CS or Product team
  • AI-assisted mapping of your user's path
Week 2 · The system produces your Clarity Report
  • Drop-off Map — a visual of exactly where users fail and why
  • Top 3 Friction Points — root cause, user impact, and what it costs your mission
  • First Success Redesign — a rebuilt version of your most critical activation moment
  • 30-Day Action Plan — prioritized steps your team can execute immediately
The Adoption Health Score

A benchmark you can move.

Most teams start in the 2.4 – 3.1 range.

Within 30 days, scores typically lift 0.6 – 1.2 points as the first redesign ships.

The score becomes the through-line — from diagnostic, to redesign, to ongoing Pulse.

0 – 2.0
High risk
2.1 – 3.5
At risk
3.6 – 5.0
Healthy
What this is not

No 80-page report. No fluff.

  • Not a growth or marketing audit.
  • Not a 12-week consulting engagement.
  • Not a tool you have to learn or install.
  • Not generic advice rebranded with your logo.
A fair question

Why not just run an AI audit yourself?

You can. The tool isn't the problem.

The problem is proximity. Your team can't unsee its own funnel. AI run from the inside reflects your assumptions back at you.

Clarity Harbor has never seen your product before. That outside distance — paired with a system that's run this exact analysis many times — is what you're paying for.

Simple pricing. Honest value.

Clarity Snapshot™

$1,500one-time

48-hour delivery

A smaller first step. Applied as a credit toward the full diagnostic if you continue.

  • Onboarding flow review
  • Single drop-off point identified
  • Plain-language explanation
  • One specific action to take

Clarity Adoption Diagnostic™

$10,000standard rate

$7,500 founding rate · 3 spots remaining

The founding rate is a trade, not a discount: honest feedback, a testimonial, and a published case study in exchange for the full diagnostic.

  • Drop-off Map — a visual of exactly where users fail and why
  • Top 3 Friction Points — root cause, user impact, and what it costs your mission
  • First Success Redesign — a rebuilt version of your most critical activation moment
  • 30-Day Action Plan — prioritized steps your team can execute immediately

Clarity Harbor Pulse™

From $1,500 / month

Three tiers · 3-month minimum

Optional follow-on. Tracks your Adoption Health Score over time and flags new drop-off as you ship.

  • Essential — async monthly report$1,500/mo
  • Growth — report + monthly strategy call$3,000/mo
  • Partner — embedded thinking partner$6,000/mo
3 spots open

An invitation to build this with us.

Clarity Harbor is in its founding stage. Three mission-driven SaaS companies will receive the full diagnostic at the founding rate — and in return, help shape what this becomes.

If your product exists to genuinely help people, and adoption is getting in the way of that, I'd love to talk.

Portrait of Kirsten Alburg

Why I built this.

Six years teaching in Utqiagvik, Alaska made something permanently clear to me: when the path isn't designed for the person walking it — even the most motivated people get lost.

I built Clarity Harbor because I kept seeing the same thing in SaaS — great products built by people who genuinely cared, losing users not because the product was wrong, but because the path to value was broken in ways the team couldn't see from the inside. That is a solvable problem. That is what Clarity Harbor solves.

Two weeks from now, you could be executing on the right fix.

Start the diagnostic, or talk to Kirsten first. Either way, you finish with clarity on what to do next.

Founding-client rate: $7,500 · 3 spots remaining · hello@clarityharbor.com